Spinning is winning: Social casino apps and the platformization of gamble-play

Social casino apps are an emergent genre in the app economy that sits at intersection of three different industries: gambling, freemium mobile games, and social media platforms. This institutional position has implications for app’s political culture consumption. We argue representative a broader casualization risk taken hold platform society. By combining uncertainty chance associated with gambling interruptibility, informality, modularity free-to-play offer complete contingency how they designed played. Game progression networking features used to normalize relationship between consumer their desired form play. As result, experience is no longer restricted floor fact becomes part one’s daily routine. marks next adaptation contingent cultural commodity, where nothing guaranteed everything subject chance.